电影天堂

卫龙不再只靠辣条：为什么越来越多品牌都在寻找“第二曲线”？_我的网站

纸牌屋第二季

一 | Parineeti Chopra has opened a vibrant window into the world of Amar Singh Chamkila, sharing unseen photos, videos and deeply personal memories from the set in a new vlog. From singing live with Diljit Dosanjh to emotional breakdowns and unexpected real-life love, the actor revisited the moments that made Imtiaz Ali’s film one of the most transformative experiences of her career.Parineeti revealed that Imtiaz Ali enforced a raw, theatre-like approach to the musical sequences. Instead of traditional lip-syncing, both she and Diljit actually sang live on camera. “Our mics recorded everything we sang, no studio dubbing,” she said. “It was nerve-wracking because it had never been done like this before.”She laughed as she recalled Diljit telling her, “You become Rihanna,” while she tried, and hilariously failed to imitate the pop star during rehearsals. The duo’s off-camera chemistry quickly became a source of joy for the entire crew. The movie also holds sentimental value for Parineeti for an unexpected reason. During early recce meetings in Punjab, Imtiaz Ali crossed paths with Raghav Chadha, then a local MP handling shoot permissions. “Back then, we didn’t know each other,” she shared. “But when we shot in Punjab in 2023, Raghav and I met, and everything changed.” She credits Chamkila for bringing them together.Parineeti described the wrap as “spiritual.” After the final song, Imtiaz hugged her and shared heartfelt words, leaving her in tears. “I couldn’t stop crying,” she recalled, while Diljit continued to tease her lovingly. “It felt like a family parting.”The assassination sequence, she revealed, was the hardest challenge. Acting lifeless for extended shots, eyes open, body still, no blinking, led to multiple retakes. “It was extremely uncomfortable,” she said. But seeing the final cut gave her goosebumps. View this post on Instagram A post shared by @parineetichopra Despite gaining 16 kilos and wearing deliberately unglamorous looks, Parineeti and Diljit often squeezed in impromptu “photoshoots” between takes just to amuse themselves. “We looked nothing like ourselves but kept posing like we were on a magazine cover,” she laughed.Imtiaz Ali’s Amar Singh Chamkila, starring Diljit Dosanjh as the legendary musician and Parineeti as his wife Amarjot, earned widespread acclaim and two International Emmy nominations, cementing its place as one of the standout films of the year.Also Read: Priyanka Chopra and Nick Jonas Shower Parineeti Chopra’s Son Neer With Wholesome Gifts。近日，卫龙美味发布港股上市公司2026年半年报。报告显示，上半年公司实现营业收入37.15亿元人民币，同比增长6.7%；净利润7.66亿元人民币，同比增长4.0%。分品类来看，调味面制品（辣条等）收入11.81亿元人民币，同比下降9.8%；蔬菜制品（魔芋爽等）收入24.4亿元人民币，同比增长15.8%。从数据上看，卫龙确实在经历产业结构的变化。

二 | 辣条这个曾经撑起品牌大半江山的品类，正在被魔芋制品超越。但这并非卫龙独有的现象。跳出卫龙看整个消费行业，类似的“第二曲线竞赛”正在多个赛道同时上演。

三 | 魔芋的消费场景正在被重新定义 据新华网发布的《我国魔芋食品产业发展的观察与研究》报告，2024年我国魔芋产业总产值已达320亿元，预计2030年将突破450亿元。其中魔芋零食作为新兴细分品类，从2014年几乎为零的市场，到2025年突破300亿元规模。魔芋零食的增长并非偶然。

四 | 《中国食物与营养发展纲要（2025—2030年）》明确提出加大魔芋等富含膳食纤维的特色食物供给。

五 | 低热量、高纤维的天然优势，让魔芋完美契合了消费升级的趋势。艺恩2025年10月发布的《零食行业消费趋势洞察》显示，健康零食已成为核心增长引擎，2024年市场规模达8200亿元，2025年预计突破9500亿元，增速是整体零食市场的1.9倍。

六 | 与此同时，中国零食行业正经历“从数量扩张到素质提高”“从能量供给到复合需求”的双重转变。传统以膨化、糖果为主的零食增速放缓，市场陷入存量博弈；而以辣味、健康化为代表的新兴赛道正迸发出远超行业的活力。魔芋食品的消费已从“单一场景、小众人群”转向“多元场景、广泛人群”，呈现“健康化、年轻化、便捷化”特征。在火锅、麻辣烫等传统餐饮渠道之外，办公室零食、下午茶、代餐、运动补给等新兴场景正在崛起。

七 | 卫龙的变化：从“辣条”到“辣味休闲零食” 在这样的产业背景下，再看卫龙的变化，逻辑就清晰了。卫龙以辣条建立了鲜明的品牌认知——这是它无法也不应抛弃的资产。调味面制品仍是其重要业务板块，2026年上半年11.8亿元的收入放在任何一个休闲食品品类里都不是小数目。据券商监测数据，卫龙在辣条品类的市场份额约达28%。但卫龙同时在做另一件事：把辣条积累的品牌势能、渠道能力和供应链经验，平移到了魔芋这个新品类上。

八 | 2014年，卫龙推出魔芋爽，将魔芋从火锅配菜变成开袋即食零食的品牌。

九 | 十年后，以魔芋爽为代表的菜制品年销售额超30亿元，卫龙以超六成的市场占有率稳居魔芋零食赛道前列。从辣条到魔芋爽，卫龙没有离开“辣味”这个最核心的消费者认知，而是在这一基础上不断扩展品类。

十 | 辣味零食是一个比辣条大得多的赛道——它包含辣条，但不局限于辣条。

十一 | 卫龙的成长，本质上是从“辣条”这个小细分走向了“辣味休闲零食”这个大细分。《报告》将卫龙魔芋爽称为“观察中国零食产业如何顺应消费趋势、实现价值升级的行业样本”。这个描述同样适用于卫龙的整个产品矩阵——从辣条到魔芋爽，卫龙用二十年的时间，完成了从单一爆品到多品类布局的进化。

Current article:http://www.diaoengngtengdiachanpiezao.sbs/k6h/ha8c4.html

Published on:02:26:54