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“十五五”开局看河北｜数智化赋能，打开文旅发展新空间_我的网站

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今年以来，推动文旅向沉浸式、智慧化、个性化升级，激发了消费新动能。    The European branch of the World Health Organization announced in a Tuesday memo that COVID-19 cases have tripled across the continent within the past six weeks, representing nearly half of all global infections.,Dr Hans Henri P. Kluge, WHO regional director for Europe, proclaimed in the July 19 release that it is “abundantly clear” Europe is faced with a similar situation presented last summer – “only this time the ongoing COVID-19 wave is being propelled by sub-lineages of the Omicron variant, notably BA.2 and BA.5, with each dominant sub-lineage of Omicron showing clear transmission advantages over the previously circulating viruses.”,The 53 countries within the region in question have reported nearly 3 million new positive cases of COVID-19 last week, and are averaging around 3,000 related deaths each week.,The growing number of hospitalizations once again threaten to disrupt an already strained health system in many European nations.,“With rising cases, we’re also seeing a rise in hospitalizations, which are only set to increase further in the autumn and winter months,” Kluge remarked. “This forecast presents a huge challenge to the health workforce in country after country, already under enormous pressure dealing with unrelenting crises since 2020.”,Fauci 'Likely' to Retire by End of Biden's Term18 July, 16:52 GMT,Across the pond, it is clear that many Americans have begun to accept that COVID-19 may be here to stay – as evidenced by the public’s response to the latest variant and growing commonality of re-infections.,The latest installment of the Axios/Ipsos Coronavirus Index returned that 46% of respondents said they personally had, or suspected they had, COVID at one point since the start of the pandemic.,Additionally some 78% of respondents agreed with the statement: "We will never fully be rid of the coronavirus in my lifetime.","People are focused on making ends meet. The virus has become a part of day-to-day life, it’s just a given,” said Cliff Young, president of Ipsos US Public Affairs, as reported by Axios.,Axios-Ipsos poll: We'll never be rid of COVID https://t.co/hr53YPKrN8 pic.twitter.com/ZF2QIJc8D8— ʟᴇᴏ ʜᴀɢɢᴇʀᴛʏ (@TheCampaignHQ) July 19, 2022,The Axios/Ipsos poll was conducted between July 15 and July 18, and was based on the responses of a sample of 1,155 adults aged 18 or older.。

B | 图为近日在正定“子龙出征”常山战鼓非遗技艺体验活动现场，游客沉浸式互动参与。日报记者 史晟全摄AI助手为游客定制出行行程；通过数字分身沉浸式参与神话剧情；戴上VR眼镜“穿越”到古代畅游风景名胜……今年以来，积极推进科技与文旅深度融合，加快智慧旅游建设，推动文旅加速向沉浸式、智慧化、个性化升级。科技感“拉满”的旅游，打开了发展新空间，激发了消费新动能。一趟个性化旅程开始前，往往需要耗费一番功夫做攻略：路线规划、住宿安排……如果借助科技，是否能够解锁更加省心的旅程？上午故宫看展、下午海河游船、晚上长城夜游。进入暑期，乐游京津冀一码通让北京游客宫海体验了一把智慧旅游的便捷。打开乐游京津冀一码通微信小程序，景区、住宿、商品、线路、攻略等板块一一呈现，通过旅游导览在景区休闲畅玩，还能上传攻略游记，分享旅行中的所见所感。“一码通三地，一个平台上就能搞定吃住行游购娱，再也不用提前做攻略了。”宫海说。一场“说走就走”的顺畅旅行，背后是愈发“懂”你的智慧。

C | 建成“乐游京津冀一码通”“乐游冀”两大省级智慧文旅平台，以集约化建设实现高效能服务。截至目前，平台总浏览量突破2.61亿人次，注册用户超1340万，整合接入三地景区、酒店民宿、旅行社等文旅企业近7000家，成为不少京津冀游客“串门游”的首选。邢台上线“泉城骑行”小程序，让不同年龄、不同体能的市民都能找到适配的骑行路线；“自游邯郸”小程序智慧升级，游客可查询景区详细线路，实时查看各热门景点的客流拥挤度及周边停车场剩余车位信息，从而合理规划行程，避开高峰……各地也正借助科技传递人文关怀，实现有温度的个性化服务。

D | 游客在手机上搜索这些小程序，就能获得一位“有问必答”的“数字导游”。智慧旅游让游客出游更便利，也为旅游景区注入新活力。日前，酝酿打磨十年之久的廊坊只有红楼梦·戏剧幻城全面完整开城。崭新门户、全新剧目、全新游玩模式同步上线。AI赋能，文旅体验全方位升级。55部剧与108个情境空间全部开放，“大观戏阵”“24少”等新创剧目悉数亮相。游客走入城中，便踏入了一场亦真亦幻的红楼幻梦。加快推进全省智慧景区建设，促进景区转型升级、提质增效。自2020年以来，连续组织开展三批智慧景区示范点创建评定工作，共发布金山岭长城景区、秦皇岛山海关景区等智慧景区示范点44个，实施了大境门（元宇宙乐园）、河头老街（飞跃）等智慧旅游沉浸式体验新空间培育试点项目11个。

E | 科技的光影正以灵动姿态融入文旅场景，勾勒出可感、可触、可参与的文旅新图景。

F | 除了能给游客提供优质服务，凭借强大的数据处理能力，景区管理逐步从“经验驱动”转变为“数据驱动”。

G | “各位游客，请穿好救生衣，船就要开了。”近日，随着一声清脆的汽笛，搭载着20多名游客的“京娘湖07号”游船缓缓驶离码头。

H | 两岸赤壁丹崖倒映在碧波之中，船舱里不时传出游客的欢声笑语。驾驶舱内，船长高志强轻推舵柄，正前方一块巴掌大的智能终端屏幕上，一艘艘代表湖区游船的光标正缓缓移动，载客数、航向等数据清晰显示。

I | 今年5月，京娘湖上线水上智慧监管平台，一块大屏上实时显示所有游船的航行轨迹、载客数量、停泊状态和航速航向。景区全部游船均已安装高清监控设备，驾驶舱画面实时回传后台。AI当起“电子安全员”，景区管理从“人防”变“技防”。智慧旅游建设，表面上是“建系统”，实际上是“建生态”。建成省文旅大数据监测预警与应急指挥调度平台，汇聚气象、银联消费、12345涉旅诉求等多源数据，实现了客流、天气、舆情、涉旅诉求四大维度的可视化预警及应急指挥调度，平台综合技术水平位居全国前列。智慧旅游代表着文旅产业转型升级的新方向，只有在内容、服务、运营等多方面充分满足游客需求，新技术才能带来更加美好、更加聪明的旅途。推动科技在文旅业应用价值不断延伸。省文化和旅游厅科技教育处处长胡叶强表示，将以技术迭代丰富产品供给、提升服务效能、提升治理能力，打造一批具有示范意义的沉浸式文旅新场景，着力构建虚实共生、互动性强的文旅新生态，为每一位游客提供更个性、更安全、更深刻的旅行体验。（日报记者 贾 楠）。

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